Rural development is about more than just jobs

Friday, October 05, 2018

Iowa’s rural population has been in decline for more than a century, and many areas struggle to remain vital as a result.

Today, only about a third of Iowans are rural residents, and a frequent discussion among policy makers is how to revive the areas where they live and create sustainable communities.

Those discussions often focus on bringing new employers to town that will hire locals and maybe even bring a few new people to the community. But researchers affiliated with a University of Iowa research institute say that while jobs are important, the effort to increase wealth in rural communities has to go beyond big employers and new jobs.

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